Arquivo do dia: setembro 4, 2008

notícia: mmonline

Leroy Merlin lança maior campanha do ano

Criada pela MPM, a comunicação conta com filmes para TV aberta, além de uma revista com a maior parte do conteúdo criado pelo arquiteto Marcelo Rosenbaum

Adriano Conter

03/09/2008 – 16:16

Leroy Merlin lança maior campanha do ano

A Leroy Merlin inicía o Festival da Casa que, pela primeira vez, une todos os setores da loja em um grande evento, cheio de promoções. Para divulgar a ação, a MPM criou filmes de 60 e 30 segundos, com estréia na TV aberta nesta quinta-feira, 4. O tamanho da mobilização, segundo Marcelo Passos, sócio e diretor de atendimento da agência, é inédito. “Fomos além do que geralmente se faz no segmento.”

Também faz parte da campanha o lançamento da revista Festival da Casa, que terá tiragem de 1,6 milhão de exemplares com distribuição em todas as lojas da Leroy Merlin. A publicação traz ofertas e conteúdo editorial, em grande parte desenvolvido pelo arquiteto Marcelo Rosenbaum, que criou dicas para os clientes do home center.

“Estamos diante de uma nova possibilidade de negócios”, diz Rosenbaum ao lembrar que é muito difícil para um comprador identificar os materiais adequados dentre tantas possibilidades de uma loja que tem cerca de 65 mil itens.

Veja as imagens dos ambientes que criamos para a Revista Festival da Casa.

awful! unhappy! does it look better on acid? terrible!

 

A Dezeen Design Magazine postou sobre o lounge da Melissa, que fizemos no spfw jun. 2008. Pelo jeitão dos comentários, parece que a revista gostou mais do que os leitores. E não foi por falta de imagens, eles colocaram 18 fotos do lounge… Claro, que sempre tem gente que discorda, ainda bem, fazendo elogios. Dá uma olhada nos comentários até agora:

21 Responses to “Melissa interior by Rosenbaum Design

  1. Sc hu yl er Says:
    August 29th, 2008 at 6:18 pm I can’t believe my keyboard is working after I just vom-ed on it. There is awful, then there is so awful it’s cool, then there’s the next level which is so awful it’s even awful for awful. See above.
  2. zuy Says:
    August 29th, 2008 at 6:44 pm now marcel wanders is a minimalist
  3. M! Says:
    August 29th, 2008 at 7:27 pm stay there for 5 min with eyes wide open and you win a melissa´s shoe.
  4. Lite Says:
    August 29th, 2008 at 7:28 pm unhappy …
  5. shaggynette Says:
    August 29th, 2008 at 8:33 pm fortunately for everybody there is no door to enter in that space, unfortunately a photograph has been sacrificed.
  6. Jeremiah Says:
    August 30th, 2008 at 12:02 am It is “design” like this that makes me fear for architects and designers the world over. No design, cookie-cutter houses and strip malls make me cringe, but somehow that at least is bearable compared to this. Aimless, pointless design makes me lose hope that design can help the world. This is design for the sake of design, and design is supposed to be about more than itself. This is one of the worst things I have seen in a very long time. It is Pointless.
  7. scruces Says:
    August 30th, 2008 at 12:32 am does it look better on acid?
  8. bill Says:
    August 30th, 2008 at 12:42 am i just threw up in my mouth
  9. rodrigo Says:
    August 30th, 2008 at 1:50 am omg….
    …. terrible… just awful…
  10. yrag Says:
    August 30th, 2008 at 2:12 am What? It looks like any number of New Wave clubs I was in during the 80s.
  11. M. Elm Says:
    August 30th, 2008 at 6:56 am It’s quite nice! I like it! I wonder why minimalism consistently gets more appreciated on this blog? A lot of architects I guess…
  12. zuy Says:
    August 30th, 2008 at 8:16 am it’ is the theme of “hyper-decoration” explored by numerous fabrics ,fashion, furniture and wallpapers designers in the world…
  13. zuy Says:
    August 30th, 2008 at 8:27 am there is a neo barock hyperdecoration by dutch designer , there is also a japonese hyperdecoration ( see in Moroso collection)mixed here with patchwork technique , it’s saturation of eyes and may be rejection….
    http://deco-design.biz/wp-content/wanders-alice-chocgoldsq23.jpg
  14. kingmu Says:
    August 30th, 2008 at 2:33 pm hello kitty.
    goodbye yellow brick road.
  15. Malice Says:
    August 31st, 2008 at 12:53 am It’s the “normal style” Rosembaum likes to work. Fortunately I see there are lots of people that doesn’t swallow these things so easy as brazilian’s do…
  16. Azeem Says:
    August 31st, 2008 at 8:58 am Chaotic!!
  17. rodrigo Says:
    August 31st, 2008 at 8:14 pm ..I am so sorry Malice, I am brazilian and thx god I dont “swallow” these things “so easy”….
  18. *MIRTEC* Says:
    August 31st, 2008 at 10:43 pm “Melissa commissioned the design to celebrate 100 years of Japanese immigration to Brazil.”
    >>> japanese patterns are much more beautiful… but i guess melissa is happy though..
    btw: like the shoes ;-)
  19. One Says:
    September 1st, 2008 at 8:53 am It is certainly not minimal, but it says there are lots of other movements on this earth, which is comperehensible and therefore good.
  20. chatte noire Says:
    September 2nd, 2008 at 8:38 am to each his own, be it minimalism or hyperdecoration….but the main point is that the shoes, which r supposed to be the centerpoint of the store, the display of which is the function the store is supposed to serve…r totally eclipsed. U can barely see them amongst the whole carnival inside…..not to mention a few mins inside the store might jus induce a headache…..
  21. Vunka Says:
    September 3rd, 2008 at 2:28 pm beautiful, playful, bold, original!!if design is supposed to help the world as someone here mentioned (really? design is a Mesiah? or who is Mesiah? :]] hmmm) then it definitely helped me – to lose another prejudices..